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Liverpool
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Liverpool Property Investment

History & Culture

Liverpool is the fourth largest city in England with a population of 466,000. This number has grown by 5.5% in the past decade.

Founded in 1208, Liverpool became one of the most important port cities in the world and was nicknamed the 'second city of the empire'. Liverpool suffered awfully due to the economic downturn after the World War but the city became a music and sporting sensation by the 1960s. Famed for being birthplace of the Beatles, the city became synonymous with music as well as Liverpool FC being crowned champions of Europe. However, the once booming trade of the docklands slowly went into disrepair in the 70s. As a result, unemployment skyrocketed and the city would struggle for another decade.

Nowadays, 21st century Liverpool is a modern, cosmopolitan and forward-thinking city. It was awarded European Capital of Culture in 2008 and is home to the most museums and galleries outside of London. It has also been designated a UNESCO World Heritage Site.

Business & Education

The city's fortunes have historically been tied to shipping. Nowadays it is recognised as one of the fastest growing cities in the UK, with 42,000 active businesses in the city.

The city centre has gone through major redevelopment in recent times. The £500 million Liverpool ONE shopping complex is the largest open-air shopping centre in the UK and has significantly boosted the local economy by providing shops, apartments, offices and public open spaces. Liverpool is now a top 5 retail destination in the whole of the UK.

According to the most recently conducted survey by the Business Register and Employment, the workforce employment in Liverpool stands at 230,000. With a population that's younger than that of England as a whole (42.3 % of its population is below the age of 30 whereas in the rest of the UK it is 37.4%), Liverpool provides a large and cheaper workforce, which has started to attract numerous institutions to invest in the city.

The city is home to 4 major universities and boasts more scientists than Cambridge or Oxford. The student population now stands at 66,000 and has become a major driving force in the residential market.

The University of Liverpool, Liverpool John Moore's University, Liverpool Hope University and the Liverpool Institute of Performing Arts have 66,000 students between them. Liverpool has one of the highest student retention rates in the UK, with six out of ten students staying in employment in the city, which boosts rental demand in the city even further.

Location & Infrastructure

Liverpool benefits from a central UK location and is an important gateway for trade and investment. It has two international airports close by as well as being well connected by rail, road and sea links. It host two separate rail networks. The National Rail and the locally-run rail service, Merseyrail. The M62 provides access from west to east and the M6 further north and south.

Liverpool's position on the River Mersey enabled it to become an internationally acclaimed port. It is still very much an important part in Liverpool's economy as a major cargo terminal with further development known as Liverpoool2.

Liverpool Waters and Liverpool2

The dissolution of the docks led to thousands of hectares of unused barren wasteland. After the success of the redeveloped Albert Docks, Liverpool Waters is a £5.5 billion regeneration project to create a mixed-use waterfront leisure quarter on the former docklands.

The project will create a unique sense of place, taking advantage of the site's cultural heritage and integrating it with an exciting and sustainable new development. Liverpool Waters will contribute substantially to the growth and development of the city. It will accommodate new and existing residents, attract national and international businesses and encourage a significant increase in the number of visitors to the city.

As part of the redevelopment of the docks, Liverpool2 will provide further distribution through a state of the art £300 million deep-water container terminal. The terminal will provide connection to the Manchester Ship Canal allowing access to 28% of the UK's warehouses.

Investing in Liverpool

Liverpool has been transformed over the past two decades. Multi-million pound regeneration projects have enabled Liverpool to develop a portfolio of desirable property sites. The city l has provided contemporary cutting-edge developments to considerately and sympathetically restored historic sites for mixed-use purposes.

Liverpool is a major part of the UK's second largest regional economy with access to six million customers, an economy worth more than £121 billion and 252,000 businesses. It now benefits from a strong and sustainable infrastructure system, strongly connected to global markets and home to many multi-national corporations.

The city has several theatres and museums, two Premier League football teams and the city region is unique in England as an area with two Open Championship golf courses.

Liverpool can offer city centre living or a selection of coastal, suburban or countryside residential locations. House prices offer tremendous value. The average home is still well below the national average and now stands at £110,000, a 7% increase year-on-year in April 2015. That's a huge £78,000 less than the national average. It has never been a better time to buy in the home of the Beatles.

Liverpool’s housing market is buoyant at present and this isn’t predicted to change anytime soon
The city has enjoyed an incredible period of regeneration over recent years
Over the last decade Liverpool has attracted over £5 billion of physical investment

(Updated June 2015)

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Risk Warning and Disclaimer:

The price of property can go down as well as up. Historic performance should not be taken as a guarantee of future performance. Geared property investment with mortgages can increase risk of losing money as well as increasing the possible gains. Mortgage products referred to in the website can be withdrawn by the lender or have rates or other terms changed without notice and reference to any products does not imply they are certain to be available in the future. Mortgages referred to may also have certain applicant restrictions and are for indicative purposes only although reasonable endeavours have been used to ensure that they are available at the time of publication and are applicable to a significant number of our purchasers. This site is for information purposes only and nothing on this site should be taken as definitive investment advice for your particular situation without you seeking additional guidance directly from ourselves or from other finance and property professionals. Property particulars on this site do not form part of an offer or contract. The developer and Assetz Property Ltd, whilst endeavouring to ensure complete accuracy in these property particulars, cannot accept liability for any errors. Valuations of property or indicated rents achievable are either estimated or derived from valuations and/or comparables and can change and should not be relied upon without your own additional valuation and research, but we have carried out reasonable endeavours to achieve accurate indications for these figures. All descriptions, dimensions, areas, reference to condition and, if necessary, permissions for use and occupation and their details, are given in good faith as provided by the developer and are believed to be correct. However, these are subject to change, especially, but not wholly, relating to any property that is off-plan or not yet complete. Any intending purchaser should not rely on them as statements or representations of fact but must satisfy themselves by inspection or otherwise as to their accuracy. The onus is on each individual investor to undertake their own due diligence, enquiries and inspections. Where shown, net yields are calculated as rental income less expected service charges less expected ground rent as a percentage of the property price. No void periods, optional letting agent costs, repairs or other costs are deducted. Our standard Terms and Conditions of Sale will apply. E. & O. E.